In an economy that isn’t as stable as desired it is important to have a strong lead generation strategy that can withstand any dips and swings. Here are some points that can help you set the foundation for a strategy that will continue to convert leads in even the toughest of times. Know Your Differentiators – You want to stand out from your competitors since the construction industry can be quite competitive. One of the best ways to stand out is highlighting your company’s differentiators in all of your content and outreach. Establish Thorough Training – Conducting lead generation  ...